Risk Perception and Communication Essay Example | Topics and Well Written Essays - 3000 words

Risk Perception and Communication - Essay Example The success of effective communication, especially on the security issues depends on the public confidence and trust in the government agencies. That is how the public perceives the security agencies. Cases of terrorism have raised an alarm and the general public depends on the government to get adequate security. Hence, police services are very crucial for the public to be assured that there is peace and security in the country2. Building and nurturing trust in the communication process is useful in the risk management process. Truthful, open, frank and honest in communication ensures that there is an effective outcome3. Individuals are more likely to deliver information to a person they trust. When the public does not have adequate knowledge of the risk at hand, trust plays a crucial role4. The public has to be given a guideline on how to avoid the risk and they will only follow instructions from a person they trust. Trust also plays a crucial role in public perception about the se verity of the risk that the people may face5. The government has to play a role to ensure that the public is aware of any risk that may occur. Primarily, terrorists’ intention is to generate uncertainty and fear in order to challenge the emergency communication process. When fear is created, the public does not obtain the appropriate information because fear affects the process of communication6. In cases of terrorists attack, the public perception of confidence and trust in the government agencies affects the compliance.