Marketing Campaign Case Study Example | Topics and Well Written Essays - 1000 words

Marketing Campaign - Case Study ExampleFurther much, it does not afford the other wonders and advancements of car technology such as the optional Bluetooth capabilities or the option to include an input jack, so you can directly input any(prenominal) music you want to listen to while you drive around. Its your car, attract it clean, make it affordable, and make it run well. Thats a Toyota.For this commercialiseing campaign we train chosen to specifically target men. We believe that this vehicle is already quite popular amongst women. However the gender gap is pretty big, and we need to find a way to market to more male customers. We ar termination to base the whole marketing technique around shake up appeal, sports appeal, and make it so the Prius strongly appeals to the male race to increase our targeted sales. We are going to yield to include as many groups, including marketing to all age groups of men, and to include people from every finical bracket.Already, TV ads are going to be geared towards the younger 18-35 audiences and older male audiences(35+), but both of those groups will be targeted by the sex appeal marketing plan. In addition, we are also going to cast people of many different races into the advertisements, so we can increase the appeal of this product to a more diverse group of customers. People connect best with people who are similar to them, this is why we also make sure to include all racial demographics. We are currently working on finding several celebrities to star in these ads, and are awaiting the results of which celebrities are most popular amongst the different age demographics that we have set aside for the male gender. We will be using male, as well as female actors, and intend to use captivating models to incorporate sex appeal into the marketing plan. Sex sells, everybody knows it, and if we could get a babe behind the wheel of a Prius or on a commercial, we would be golden. We have get by up with a temporary draft of a man driving a Prius, with a hot girl, and then a man driving another(prenominal) model stuck with an ugly girl. This idea is just a rough draft and sample of one of the TV ads that may be implemented and used.The first gesture of our campaign is going to be Internet based. We have joined with several huge advertising agencies to run online ads containing the Prius and the new Prius girls, a group of extremely attractive girls all swooning over the car, as they would in the first commercial idea. The ads will be run on companies such as Yahoo and Google, and we are currently looking into spreading these ads to popular sports sites to properly target the male demographic on the Internet, such as ESPN and Sports Net.The next campaign for our advertising is going to be TV, which will probably be the biggest force of our advertising. We have come up with several ad ideas and are in discussions with several popular rappers to try to appear in some of our commercials. We are also ho ping to get several foot ball stars, basketball stars, baseball stars, and, of course, plenty of attractive women. We need to make the Prius sexy, because if men think the Prius is sexy they are going to purchase it. Men want sex appeal and if they think driving a Prius will function them have more sex appeal, then they will be more inclined to buy one. We are going to run these ads on the major networks, including EPSN, japery Central, FOX, ABC, Spike TV and CBS. In

The Quality of Service Provided by the Accounting Department Essay

The Quality of Service Provided by the Accounting Department - Essay ExampleThe subject that non-managerial employees should not be involved in the interviews and instead limit the interview to the list of managers whom he or she perceived to be useful to the interview is hostile to the research because the exact identification of respondents is tantamount to pre-selecting the subjects that would represent the population. It is important to point out that the congenital customers of the chronicle department that perceives them include all employees in the caller-out and that includes both the aim and file and managers. Limiting the samples that are supposed to represent the entire organization in the study among managers would make the study anecdotal in evidence because the small sample does not represent the entire organization. Hoeken and Hustinx stressed that anecdotal evidence is never superior to statistical evidence in any(prenominal) study. Statistical evidence is also far more persuasive than cherry picking the samples (Hoeken and Hustinx, 2008). In addition, the professor would also like to be present during the interviews of the members of the accounting department under the pretext that this will be an ideal opportunity to understand the operations of that department. The confined to study the operations of the accounting department is a terrific initiative given the issue that besets the accounting department. It is not however advisable in the context of a study because studying its operation by a third party is not part of the objective of the research and therefore does not contribute to the purpose of the study. I would beg the professor for us to discuss our methodology first that would allow me an opportunity to air my concern about his presence during the interview and to air my disagreement about the inadequacy of the digest group discussion that will be limited among pre-selected managers. I would suggest that he can instead have the transcript of the interview and to include rank and file staff in the focus group discussion where the selection is random. I will also include a survey to have a wider sampling since the population of study is too large (the whole company) to be represented by a mere focus group discussion. 2. What are the presumable way outs if the research goes ahead as suggested by your professor? Having anecdotal evidences as primary data will result to an invalid study because it cannot answer the intent of the research which is to determine the extent of the match of perceptions between accounting department and internal customers. It only has the perceptions of the managers as input which does not compose the entire internal customers of the company. In addition, the professors insistence to be present during interview of the staff of the accounting department may also have distorted the outcome of the study due to the Hawthorne Effect. Hawthorne Effect is the tendency for lot to beha ve differently when they know they are being studied... (Davis & Shackleton, p. 55 cited in Chiesa and Hobbs, 2008 pg. 69). There is a stake that the presence of the professor may influence the answer of the staff of accounting department during the interview that could distort the outcome of the interview. 3. Negative impact on people can occur in research. What is the prospect of this kind of consequential impact on participants in this case? Participants may be tagged as flap makers

Can Secular Leadership Be Useful in the Church Thesis

Can Secular Leadership Be Useful in the Church - Thesis ExampleThese include differences in motivation as well as style and practicalities and also in response and relationships. There atomic number 18 aspects of leadership which only seem to fit into a secular pattern and others only into a church one. There be also some which necessitate some adaptation to fit from one to the other.Thought leadership is mentioned, that is the idea that leadership does not necessarily come from a position held, but from ideas engage until they come to have great influence, such influence bearing no relationship to the persons official status or standing.The essay looks similarly at historical patterns of leadership within the church, including patterns described by deliveryman and his apostle Paul, as evidenced in the pages of the New Testament, the Gospels, the Book of Acts and the Epistles, as well as what happened during the first centuries of the church. It looks also at the role of women in the church, Biblically, historically and in current practice. It asks about the differences between secular and Christian leadership. It then considers which aspects of the former are not useful in church life, as well as considering those that are. The conclusion reached is that there are certain aspects of secular leadership which can be useful in a church setting, although perhaps carried out in a different way or with a different emphasis. There are however other aspects which the church could well do without and which should be avoided. The church is not the world and her standards are not worldly ones, but should be those of Christ

Marketing Plan Sex Essay Example | Topics and Well Written Essays - 3750 words

Marketing Plan Sex - Essay Example6.2 Profitability Statement for terzetto Years 186.3 Break Even Point 197.0 Controls 207.1 Implementation 207.2 Marketing Organization 207.3 Contingency Planning 21Reference 22MARKETING PLAN1.0 Executive SummaryAging boomers want all the comforts and privileges of growing old with turn up giving up some(prenominal) of the pleasures of and peccadilloes of youth - including their Harleys, an icon of youthful rebellion. The mature population is even changing the way the products are p sanction for Chicago based Chase Bank issues a Kiss Platinum Visa Credit card. And the trade place that wants their estimated US $ 1 trillion disposable income purchasing power is eager to help them do so. Apart from this kinsperson of customers there are other people who are deprived of the worldly pleasures because of their physical conditions caused by obesity and weight problems. Obviously this class of consumers also have a considerable disposable income and they would not hesitate to spend cash to increase the sexual pleasures that they derive by using any aids which prove worthy of the price. Considering these rare psychological phenomena Cupids...Obviously this class of consumers also have a considerable disposable income and they would not hesitate to spend money to increase the sexual pleasures that they derive by using any aids which prove worthy of the price. Considering these rare psychological phenomena Cupids Arrow Inc have come out with their new product Easy Rider which increases the sexual pleasure by an aid which adjusts the physical position of the female partner during the sexual act. This product is complementary to other individualized care products that are being dealt with by Cupids Arrow Inc. and since the company is already having its network of distributors it would well within the control of the company to introduce this product into the market in a short span of time and achieve the targeted market share of 20 perc ent in the estimated $ 1 billion of the sex aid products market share in the country of United States in the first year of its introduction. The company expects to achieve a turnover of $ 50 million by selling close to 1 million products to the niche market.Cupids Arrow Inc. is known for its health care products of a world class and has earned the continued oblige of the elite class consumers for their wide range of products covering the aristocratic lifestyle of the consumers.

The Whistleblower Protection Act Essay Example for Free

The Whistleblower apology coiffe EssayThe Whistleblower Protection Act was intentional to provide legal safety measures to individuals occupying positions in the national governance who reveal questionable and unlawful operations within the regime agencies. The Act thus shelters the employee that has unwrap the information so that he entrust remain protected from each biased cloakions that whitethorn be executed by his top-notchs in that particular politics agency. This security department is a special precautionary measure that is well compensated in order to maintain the employee status of truthfully give notice (of)ing the illegal activities that should be investigated by the governance. The Whistleblower Protection Act was drafted to include four approaches to activate protection as a whistleblower. Firstly, the employee who wishes to disclose a questionable operation of some other member of the government agency may file an appeal to the Merit Systems Protecti on Board of his particular agency. Another approach may be to pass for the protection from the special counsel of the government agency.Protection may besides be requested through the appeal for individual protection per se. An employee may also request for whistleblower protection through grievance procedures, wherein the employee reports the grievances and hardships he experiences after he discloses information regarding the illegal operations that he has observed within the government agency. The Whistleblower Protection Act was c atomic number 18fully designed so that not every employee that reports an incident will be immediately protected based on the features of the Act. Such careful implementation of the protection act was established because it is important that only deserving individuals are provided with the protection that is needed and not tout ensemble individuals who declare their concern over an activity will be safeguarded from either associated reactions that may be given by the employee that is being reported (Wilmot, 2000).The Whistleblower Protection Act is on that pointfore established to proceed initially with an investigation regarding the disclosure that was submitted by an employee. In addition, the disclosure should be properly endorsed by the head of the office where the employee is on the job(p) for. Should this endorsement be absent, the Whistleblower Protection Act will not be implemented. The present Whistleblower Protection Act is thus available to all federal employees, both those in active duty and those who have retired or resigned, and even those employees who are in the higher positions. A few positions in the federal government, such(prenominal) as those involved in making agency policies, are not covered by the Whistleblower Protection Act, as well as those employees working at the postal office and the Central Intelligence Agency. The employees of the Federal Bureau of Investigation are also not provided with th e features of the Whistleblower Protection Act. A revelation that is presented by an employee should be evaluated to be of substantial information that is well-proven to positively violate the laws and policies of the government agency. Any violation may be associated with the wrongful management of the government agency or a substantial squandering of government funds. In addition, any misuse of an official of his powers over the government agency may also be considered as disclose information by which may activate the Whistleblower Protection Act and be implemented to protect the employee that has disclosed the violation.Other issues that are deemed worthy of activating the protection act may include any information that may cause harm to the general public, such as safety and sickness. Once the disclosure has been submitted by the concerned employee to his supervisor, this report should be submitted to the head of the government agency. As soon as this disclosure report is sub mitted to the head of the government agency, the Whistleblower Protection Act should be discussed with the employee who has reported the violation of some other employee. The features of the protection act should be comprehensively explained so that the employee will understand how the protection act works. The Whistleblower Protection Act was also designed in order to amend an earlier act which was known as the Civil Service Reform Act. The amendment was based on the modification of the term disclosure in the older reform act and this was replaced by the newer protection act that pertains to any type of report so that employees may have the liberty to report any misuse and abuse of authority within the government agency. The protection act was also devised to prevent any forms of hindrance that would inhibit the employee from his disclosure of the information he knows with regards to the illegal activities that he observes within the government agency. There are only a very few ca ses wherein the Whistleblower Protection Act was not provided to an employee who, after thorough investigation by the appropriate surveil of the government agency, has discovered that the disclosure that the employee was submitting was based on his goal of acquiring personal gain and benefit. It is thus important that a meticulous and detailed investigation of the disclosure be performed first before any other measure is performed. Should the criticism committee find that the disclosure of the employee does not serve any beneficial use of goods and services but for the employees personal gain alone, subsequent actions and the corresponding implementation of the Whistleblower Protection Act will not be exercised. The Whistleblower Protection Act has also experienced a few issues with regards to the technicalities of its design and implementation. One of the most reviewed and discussed technical issue about the protection act is the phrase any disclosure. The word any was intention ally included in the definitions of the protection act in order to include all forms of reports and does not prematurely filter any disclosures and this has been designed in order to collect as much reports as may be submitted. The selection and review of the reports are thus handled by the review committee which is mandated to thoroughly study all reports and disclosures that are submitted to them. The main basis for identification of a valuable disclosure that is submitted by an employee is the fact that the disclosure shows frank certainty that a mismanagement or abuse of authority or operation is occurring within the government agency.Equitable certainty of the disclosed information is in the main based on the good faith that is shown by the employee reporting the incident. The Whistleblower Protection Act is also designed wherein an employee may report to any of his superior officials within the government agency, allowing freedom for the employee to report the information he carries with trust and confidentiality. It should be understood that the Whistleblower Protection Act will only be implemented if the employee is reporting a specific gross mismanagement or misuse of authority by another individual in the government agency. Should the review committee find that the employee is only disclosing an insignificant amount of questionable activities, the review committee will then provide ample time for the employee to gather more(prenominal) information about the other employee being reported and at the same time will monitor the actions being executed by the employee being reported.Should there be a new additional report regarding the questionable employee, the disclosing employee will immediately be given protection from any probable harm that he may experience during his occupation at the government agency. The information being disclosed will also be made confidential within the government agency because this secured information will affect the cond ition of the employee within his workplace (White, 2006).Protection to the employee may include the prevention of any actions that are associated with his position, including any reassignment to another office, termination and even promotion to a higher position. Such changes in the position of the employee who has disclosed any information on the mismanagement or misuse of another employee is thus unlawful and should be protected by the Whistleblower Protection Act.ReferencesWhite SM (2006) Confidentiality, no blame culture and whistleblowing, non-physician practice and accountability. best Pract. Res. Clin. Anaesthesiol. 20(4)525-43.Wilmot S (2000) Nurses and whistleblowing The ethical issues. J. Adv. Nurs. 32(5)1051-7.

Someone Special Essay Example for Free

Someone Special EssayThose who truly know us for who we really are are the people that micturate the most influence in our lives, such as our parents. In my case it is my mother who has greatly impacted my living. She has stood beside me through thick and thin. I know that as long as she is here on this earth, she will stand beside me to love and support me unconditionally as she has done all these years. It is because of her that I am the person I am today. Behind my choices, character, my values, and behind me, proudly stands my mother.All throughout my childhood I have been closer to my mom than I am to my father. She has been an amazing friend to me, but an even better parental figure. Laying down the rules for me and establishing boundaries when needed. It is the love and respect I have for my mother that I am cautious of the choices I make. I cherish her approval and fear of her disappointment. I feel confident that all the life lesions she has taught me and the advice she gives me, will continue to shape my standards and values in life.My mother raised my brother and I the way my grandmother raised her. I have been taught that honesty, integrity, clayey action, and respect should be constituted into daily living, and to get what we want in life, we have to earn it.Read moreWho is your admired person essayAlthough I wasnt brought up in a life of splendor, I acknowledge that I live a comfortable lifestyle due to the hard work and effort my mother put into her life. Her perseverance is an example I want to follow. Coming from a large family with very little education and financial resources, she choke away from home with one goal in mind, and that was to make a better way of life for us. And that she did. With that, she was able to provide my brother and I the luxuries that others didnt have. For that I am extremely grateful for.Now that I am old enough to understand that my mother was able to overcome adversity, and accomplish all(prenominal)t hing she has, inspires my every day to make myself a better person. I greatly admire her strength and strong will, and I am extremely proud to be her son. And in my mothers words, one of her favorite quotes is we only get one chance to live our lives, so it is up to us to take what we have and move forward in life. Our future is not set in stone we create the path of our own destiny.

Impacts of Technology on Civil Liberties

Impacts of Technology on genteel LibertiesThe Impact of the hugespread Use of nurture and Communication Technologies on courteous LibertiesAbstractAdvances in information and discourse technologies direct presented sassy opportunities and problems for the clubhouse. The opportunities that accommodate be surface obvious with regard to the application of these technologies include meeting the changing demands of the common for enhanced service deli real, an ability to communicate instantaneously over ample distances and being able to store or retrieve vast amounts of information as strong as being able to interact with a large number of individual(a)s or organisations by providing them with information over the internet etc. How of all time, these juvenile developments often leave the public sector actors confused because they argon often bound by legacy values and outdated socio economic morality. As classless societies debate the ethics of the new-fashioned situatio n with which they have been confronted, a potential exists for the occurrence of a large number of cases involving a serious misunderstanding of computers and computer based communication with implications for wellhead-bred liberties in a golf-club. Such misunderstandings underside mean that a large number of individuals may have their secretiveness encroached upon, their figuring equipment seized and their lives hampered for no real reason. Although government activitys do have a duty to ensure that various actors are non indulging in activities that are harmful to the society as a whole or to members of a society, it is as well as important that innocent individuals are non maligned. Information and communication technologies have placed an awe-inspiring power in the hands of those who have the imagination to dream up new uses for such technologies and lawmakers have to some how balance the rights of the individuals and those of the society as a whole. This brief essa y takes a look at some of the implications of the widespread use of information and communications technologies on well-behaved liberties.Contents (Jump to)IntroductionAdvances in Technology Provide a widelyr Range of Options on Civil LibertiesConclusionsBibliography/ReferencesIntroductionCivil liberties refer to the exemptions that are enjoyed by the citizens of a state without interference from governments. Examples of courtly liberties include freedom of assembly, freedom of speech, freedom of religion, right to privacy, right to self defence and the right of due process in law as well as the right to a fair trial by a competent court (Wikipedia, 2006, Civil Liberties). The previously mentioned freedoms and rights are usually granted to citizens by virtue of legal enactments that have been written into the laws of a country, including its constitution. The constitutions of various states provide a varying degree of emphasis to civil liberties that can be enjoyed by citizens, but nearly all countries of the world today do offer some degree of security system against interference by a government or others in the lives of a private citizen. As an example, the Australian Constitution guarantees freedom of religion, the South Korean Constitution requires that the government protect the privacy as well as dignity of its citizens and the Constitution of the United States of America, by dint of the first ten amendments that are called the Bill of Rights, requires that the government guarantee freedom of speech, freedom of press, freedom of assembly, freedom of religious worship, the right to bear arms, prevent search and seizure without just cause, cruel and unusual punishment and self incrimination as well as ensuring that a citizen is provided the rights to due process and a fair trial by an impartial jury. Any powers related to civil liberties or human rights that have not been explicitly granted to the Federal government in the United States Constitution are reserved by the citizens or the States of the Union. Although the United Kingdom lacks a systematise constitution, this country along with more European countries are signatories to the European Convention on Human Rights, which stipulates the standards related to civil liberties and human rights in European countries that are signatory to this instrument. The Human Rights Act of the United Kingdom has been the vehicle for incorporation of many of the European Convention rights into United Kingdom law (Answers.com, 2006, Civil Liberties). Thus, many counties around the world have laws that extend guarantees associated with civil liberties to its citizens.Proliferation of computers, information engine room and communications in the present pervasive computing age has make it truly convenient to maintain records related to persons and to indulge in surveillance as well as identification of individuals. Maintaining elaborated records about all aspects of an individuals privat e life, rapid searching and retrieval of information related to an individual, tapping of phone conversations and identification of suspicious communications from keywords as well as relatively goof-proof identification of individuals from fingerprints or other biometric signatures such as dental records, DNA or the unique patterns of the iris and the transmission of very detailed records over vast distances in an instant are now quite possible (Akdeniz, 2001, Pp. 1 10), (Ashbourn, 2006, Pp. 1 20) and (Hassan, 2004, Pp. 1 7). It is, therefore, possible for a state or other vested interests to sully and abuse or try to take advantage of individuals as well as to deny them opportunities or to malign them in many ways through the power of information that can be manipulated by technology.This brief essay takes a look at the impact of the widespread use of information and communication technologies on civil liberties in a society.Advances in Technology Provide a Wider Range of Opti ons on Civil LibertiesWhereas the menace of international terror and the activities associated with unionised crime have meant that governments do have a duty to be vigilant about the safety and security of its citizens and the nation, it is also important that a state, its functionaries or other powerful or mischievous interests in a society desist, or be prevented from undue interference in the private activities of an individual (Greenberg, 2004, Pp. one hundred sixty-five 168). Such interference may have an appeal for many who may want to try and take undue advantage of information about a citizen that can be readily gathered, stored, transmitted and analysed using the new information and communication technologies. However, technology not only provides a potential for abuse, but it also provides benefits and enhanced safety for all in a society (Campbell, 1998, The Social Impact of New Communications Technologies). Thus, the advent of technology has given a society and indi vidual members of a society a greater power and a lot more options about what can be done to gather detailed information about an individual and to use such information in a number of ways by making it known to others. However, protecting civil liberties requires that such powers be control conditionled and that the collection or release of information about individuals be restrained, unless sanctioned by competent and responsible members of a society in the wider interests of other members of the society, so that an individual is not unduly disadvantaged, threatened, abused or taken advantage of by the state or other vested interests in the society. The protection of civil liberties is essential for the evolution and development of an individuals personality as well as for the protection of any advantages that may have been made available to an individual through their ingenuity, hard work, force of circumstance, manipulations by nature or as a result of a gift from the Divine (T abata, 2006, Pp. 10 20 and 79 80), (De Boni, 2001, Pp. 1 3) and (Hutson, 2005, Pp. 7). However, it is equally important to safeguard the interests of all members of a society so that the activities of individuals or a group of individuals do not have a destructive impact on others (Lau, 2002, Pp. 1 3). Technology has, therefore, provided a greater number of options to a society about the values that it may want to maintain.It is obvious that advances in technology do make it possible for the government of a nation, or other vested interests, such as private telecom companies or ISP providers etc, to take advantage of these advances in order to either liberate or to oppress the masses. Thus, the society is presented with choices and depending on what the interested powers want, a balance is struck between what may amount to oppression and what may be considered to be the legitimate authority of the state or others to protect their interests. Debates about civil liberties have a lways been carried out in democratic societies, even though such debates may have been discouraged or censored in the more bossy countries (American Civil Liberties Union, ACLU, 2000, Letter to the Senate on code to Increase Law Enforcement Electronic Surveillance). The more advanced nations have attempted to promote universal standards associated with civil liberties and human rights, but despite such efforts, what is acceptable as public law varies from one country to the other (Statewatch, 2006, Current Lead Stories). A compulsive regime in a third world country will not feel any remorse about using all the technology at its disposal to neutralise its opponents or to repress the masses. However, in the more developed world, civil rights groups, public interest groups, the judiciary, business interests and various branches of the government come to some sort of an agreement about how the civil liberties of citizens ought to be protected and what can be considered to be acceptab le conduct on the part of the government and other interests. Certainly, the widespread use of information and communications technologies has provided greater opportunities to abuse the civil rights of individuals (Taylor, 2001, The Council of Europe Cyber crime Convention a civil liberties perspective). However, the previously mentioned technologies can also be used to safeguard civil liberties, educate the masses and provide better service to the community.In the United Kingdom, a very substantial increase in the number of phone tapping warrants has been discovered in recent years and although this can be attributed to the war against world(prenominal) terrorism and nonionised crime, it has to be appreciated that no one can intercept private communications in the United Kingdom without a judicial warrant (Akdinez, 2001, Pp. 1 5). Disclosure of any data that is considered to be private is also an offence against the Regulation of Investigatory Powers Act 2000. Although the use of covert human intelligence gathering about suspects is not illegal under the previously mentioned Act, such activities can be challenged under the Human Rights Act. Thus, the British and European societies in general have placed a reasonably high value on the protection of civil liberties and human rights in matters that are associated with the proliferation of information and communication technologies. In the lesser developed nations, such high standards are less likely to be maintained (Waters, 1997, Telecommunications interception extending the reach or maintaining the status quo?). Surveillance is not just trammel to law enforcement authorities, but in the United States such activities may also be carried out by an employer or others with a vested interest, without the consent of an employee or the individual ( subject area Science Foundation, 1998, retirement Issues) and (Hutson, 2005, Pp. 7).Apart from an enhanced threat of surveillance or monitoring and threats to an i ndividuals privacy, advances in technology have also produced new problems related to what can be done to prevent interested parties from violating the human rights of others. The awesome power of the internet makes it possible to libel anyone anonymously by constitution messages about them as web content. Also, any information that ever makes it to the web can be readily copied and distributed all over the world (Electronic Frontier Foundation, 2006, yield Speech). In addition to activities that are designed to bring persons into disrepute, it is also necessary to control the so called investment companies, online gambling websites and the High Yield investing Pools that seem to regularly rip off individuals by tantalising them with huge returns on their investment of E-Gold or other similar electronic currency (Pokerpulse.com, 2006, meshwork gambling and the Patriot Act). Despite warnings about financial scams that are posted on law enforcement websites by governments of the so called developed world, it appears that the regulators of the World Wide Web have little interest in ensuring that any web content is not fraudulent. It also appears that law enforcement agencies, even in the developed countries, are unable or unwilling to locate financial scam websites despite these being registered by authorised web registrants (Goldpoll.com, 2006, HYIP Ratings). Not a single HYIP has ever delivered anything resembling the investment that an unsuspecting individual makes as a payback, yet these websites are operating with great impunity under the very noses of the global law enforcement agencies and regulators of the World Wide Web. Surely, civil liberties which include freedom of speech and freedom to engage in commerce do not extend to activities that are harmful to other members of the community. However, it has been observed that governments of the great democratic nations are willing to do precious little to regulate financial scams on the web, even though they have tried to control what can be posted on the web (Center for Democracy and Technology, 2006, Reports and Articles CDT Sends Letter Opposing Mandatory Labelling). Thus, many new problems with a potential to damage members of a society by persons or groups with a vested interest have been created by advances in information and communication technologies. Although issues related to these new problems are being debated inwardly societies and legislation is being gradually introduced to regulate new technologies, the process seems to be too slow and cumbersome to protect many who have already been victimised. Because of the global nature of the World Wide Web and the global reach of information and communication technologies, global cooperation is essential to regulate these new technologies in an ethical mode (Brosseau, 2002, Pp. 24 32). However, despite a dire indispensableness for cooperation, practical results have been exceedingly slow in materialising.ConclusionsFrom the previous discussion it can be reason out that the widespread use of information and communication technologies has created new opportunities as well as new dangers for the protection of civil liberties and human rights. Technology offers power which can be used to do good or to do evil and societies around the world are grappling with the issues of just how to balance civil liberties in relation to protecting the broader interests of the society at large and those of its other members. Different countries have drawn different lines in the air, but a great need exists for a global understanding of the issues involved and some sort of a global cooperation to regulate these new technologies with a global reach.Bibliography / ReferencesAkdeniz, Yaman et al. 2001. BigBrother.gov.uk State surveillance in the age of information and rights. reprehensible Law Review, (February, 2001), pp. 73-90. Retrieved imposing 4, 2006. From http//www.cyber-rights.org/documents/crimlr.pdfAkdeniz, Y aman. 1997. First Report on UK Encryption constitution. Cyber-Rights Cyber-Liberties (UK). Retrieved August 4, 2006. From http//www.cyber-rights.org/crypto/ukdtirep.htmAmerican Civil Liberties Union, ACLU. 2000. 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